Amy Webb
CEO of Future Today Strategy Group and author of the annual SXSW Emerging Tech Trends Report
About Amy Webb
Forecasting works when it is a method rather than a hunch, and mine is built on scanning the fringe for weak signals long before they reach the centre. At Future Today Strategy Group I run scenario work for boards and governments, and each year I publish the tech trends report I present at SXSW. I teach the same discipline I use: find the pattern, stress-test it, then plan for the world where you were wrong.
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