Daniel Ek
Swedish technology founder on building a product from Stockholm and scaling it into a company that operates worldwide.
About Daniel Ek
I build product first and argue about strategy second — the fastest way to settle a debate is usually to ship a version and watch what people actually do with it. What I learned the hard way is that scaling is a design problem too: the team, the decision-making and the incentives all need rebuilding at every stage. I speak best about early product decisions and about what breaks as a company grows.
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