Kjell A. Nordström
Economist and co-author of Funky Business, mapping how globalisation, technology and talent reshape companies
About Kjell A. Nordström
My craft is the long view: take the messy present, strip it back to a handful of forces, and show where they are pointing. Funky Business, written with Jonas Ridderstråle, argued that talent and difference would come to matter more than scale, and I have spent the years since tracking urbanisation, digitisation and the strange futures they produce. Audiences get provocation grounded in research, not prediction dressed up as certainty.
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