Kunal Shah
Founder of CRED and earlier FreeCharge, thinking out loud about consumer psychology and how Indian markets really behave
About Kunal Shah
Expect a fast, argumentative conversation — I will probably question the premise of your question before answering it. I built FreeCharge and then CRED, and most of what I care about is why people in India behave the way they do with money, status and trust. Founders bring me positioning problems; students bring me career doubts. I am blunt, but I am never dismissive, and I read everything sent ahead.
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