Seth Godin
Author of Purple Cow and This Is Marketing and founder of the altMBA, teaching marketing as generous, specific work
About Seth Godin
The practice I care about is shipping: doing work that matters for people who care about it, again and again, in public. Across twenty books and a daily blog I have tried to teach marketing as a form of generosity rather than a set of tricks, and the altMBA exists so people can practise it alongside others. My best conversations are short, specific, and about the thing you have been avoiding.
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