Smallest Viable Audience: A Working Morning in Hastings-on-Hudson
A half-day working session on positioning where each participant leaves with their audience, their promise and their next shipment written down.
Hastings-on-Hudson, United States
Highlights
- Each participant states their audience out loud in the opening round
- Short framing on positioning and the smallest viable audience
- Written rounds with live pushback on specificity
- Paired exchanges where drafts are argued by someone else
- A thirty-day shipping commitment written on the wall
What is included
- A workbook used through the session and taken home
- Coffee, pastries and a seated lunch
- Signed copies of two of the author's books
- Written positioning notes from the paired exchange
- A follow-up prompt sent at thirty days
About this experience
Participants arrive at a studio space near the river for coffee and a round of introductions in which each states, in one sentence, who their work is for. The morning then runs as a working session rather than a talk: short framing on positioning and the smallest viable audience, followed by rounds in which participants write, read aloud and are pushed on specificity, naming the audience, the promise made to them and the change the work intends. Pairs swap drafts and argue for each other's positioning before the room reconvenes. The final hour is given to shipping, with each person stating what they will put into the world within thirty days and writing it on the wall. Lunch follows and the conversation continues informally.